New Book:The Wine and Wellness Guide: How to Avoid Ultra-Processed Wines™

I am very pleased to say that The Wine and Wellness Guide: How to Avoid Ultra-Processed Wines™  is now available for purchase. Convinced that the main driver behind the slump in wine consumption is the mass-market sector, this guide hopes to offer the consumer the knowledge needed to understand the difference between these wines and those that are traditional, organic/bio dynamic, or appellation wines - and all that that entails. Not all wine is created equal.

Thirty years ago, when I was editing a wine magazine in Paris, I watched these “gateway” wines take hold. At this time, there was significant growth in the production and consumption of these more affordable and widely available wines. Driven from the expansion of the wine market in North America and the rise of the New World wine producers, they were welcome - even in Paris.

Back then, they opened the door for new drinkers. Now, they’ve kicked the door off its hinges and taken over the house. Industrial, diluted, sugared-up, high-yield, high-alcohol caricatures of traditional grapes have become the norm.
And when that’s a consumer’s first taste of wine, it’s often their last. We don’t just risk losing a sale, we lose them to another sector entirely.

If the wine world is serious about survival, it’s time to wrestle the “industry” out of the wine industry.

Note: I have no intention of policing my UPW trademark - it is meant to be a talking point and to raise awareness.

Purchase your copy on my site - here (£12 PDF) https://lnkd.in/ggs6CWT5
Or, on Amazon KINDLE (£15.50)